AcutePet Urgent Care Privacy Policy

Effective Date: May 22, 2024

PremierPetOpco LLC d/b/a AcutePet Urgent Care (“AcutePet,” “we,” “us” or “our”) recognizes the importance of protecting the privacy of our online visitors. The following privacy policy (“Privacy Policy”) is the way we handle information learned about you from your visits to our website available at (the “Site”).

PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. When you access or submit information to or through the Site, you consent to the collection to our collection, use, disclosure and retention of your information as described in this Privacy Policy, accept the terms of this Privacy Policy and our Terms of Use and confirm that you are not located outside North America. We currently only accept business and Site visitors within North America.

  1. Information We Collect
    1. Personal Information
      AcutePet collects personal information from you, which may include:

      • Name;
      • Email address;
      • Address or city, state and zip code;
      • Telephone number;
      • If you are a job applicant, we may also collect professional or employment-related information, such as your employment history, education and certifications; and
      • Any additional information you may provide to us when contacting us through the Site.

      This information is collected and stored electronically when you book an appointment with us for your pet, contact us through the Site, subscribe to our newsletter or apply for a job with us.

    2. Information Collected Automatically
      In addition, information about your computer hardware and software is automatically collected by AcutePet when you access the Site. This information may include:

      • IP address;
      • Browser type;
      • Operating system type;
      • Device type;
      • Language preference;
      • Access time and date;
      • Geographic location based on your IP address; and
      • Other technical information such as protocol status and substatus, bytes sent and received, and server information.

      We may also collect information regarding traffic patterns, the actions taken on our Site, including your click-stream, and your interaction with our Site and advertisements. This information is used by us for our business purposes, including for the operation and improvement of the Site, for technical troubleshooting, to maintain quality of the Site and to provide general statistics regarding use of the Site. We may also receive similar data from our business partners, including online advertising networks, and from social media platforms, such as Facebook, Instagram and LinkedIn, subject to your registration and privacy settings with such third-party social media platforms.

    3. Cookies and Other Information Collection Tools
      A cookie is a small file containing a string of characters that is sent to your computer when you visit a website or use an online service. When you visit the website or use the service again, the cookie allows that website or online service to recognize your browser or device. Cookies may store unique identifiers, user preferences and other information.We may use “session cookies” or “persistent cookies.” Session cookies are temporary and expire once you close your browser or once your session ends. Persistent cookies remain on your device for much longer or until you or your browser erase them. Persistent cookies have varying durations that are dependent on their expiration date.We may also use third-party cookies, like Google Analytics, for example, which sets cookies on the Site to help analyze how visitors use the Site. If you would like to opt-out from the use of your information by Google Analytics, you may use Google Analytics’ opt-out browser add-on designed for this purpose.

      Cookies help us improve the Site by providing us with information about which parts of the Site are most popular, enabling us to analyze technical and navigational information about the Site, and helping us to detect and prevent fraud. We also use cookies and other data collection tools, such as pixels, to help improve your experience with the Site.

      Web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to manage and delete cookies, visit Some web browsers provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user’s computer, tablet or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through the Site.

      Web Beacons and Pixels
      A pixel is an HTML code snippet embedded in a website or email that collects information about user behaviors and interactions with the website or email.
      We may utilize pixels both on certain aspects of the Site and in HTML-formatted email messages to you. Pixels may be used for the purpose of, among other things, measuring the success of our marketing campaigns, compiling statistics about Site usage and tracking the activities of users of the Site and email recipients. For instance, we may use pixels from Meta and LinkedIn on the Site to enable us to create targeted advertisements and measure the effectiveness of our advertisements. For additional information on interest-based advertising, please see Section 2 (Interest-Based Advertising).

  2. Interest Based Advertising
    We may collect information about your online activities on our Site to provide you with advertising about services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our advertisements are served.
    You may see certain advertisements on other websites because we work with advertising partners (including advertising networks) to engage in remarketing and retargeting activities. Our advertising partners allow us to target our messaging to users through demographic, interest-based and contextual means. These partners track your online activities over time and across websites, including our Site, by collecting information through automated means, including through the use of third-party cookies, web server logs and web beacons. They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Site and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. For example, we utilize certain of our advertising partners’ targeted advertising services to show you our advertisements on other websites based on your prior visits to our Site and other online activity.
    Provided that a company participates in industry-developed programs designed to provide consumers choices about whether to receive targeted advertising, you may opt out of interest-based advertising generally through the Network Advertising Initiative website or by visiting (web-based advertising) or (for mobile advertising). To learn more, please visit the websites operated by the Network Advertising Initiative and Digital Advertising Alliance at Opting-out does not mean that you will stop receiving advertisements from us. It means that you still stop receiving advertisements from us that have been targeted to you based on your visits and browsing activity across websites over time.
  3. How Information is Used
    We may use the information we collect for any of the following purposes:

    • to provide the Site to you and to improve the Site;
    • to book appointments for your pet;
    • to operate, improve, and personalize the services we offer, and to give each user a more consistent and personalized experience when interacting with us;
    • personalize our advertising, marketing communications, shopping experiences and promotional offers and to deliver promotions and offers to you that we think may be of interest to you;
    • if you sign up for our email list, to administer our newsletter;
    • if you are a job applicant and have signed up to receive text messages from us, to send you text messages about job opportunities that we think might be of interest to you and/or to keep you informed on the status of your application;
    • for customer service, security, to detect fraud or illegal activities, and for archival and backup purposes in connection with the provision of the Site;
    • to respond to your inquiries and otherwise communicate with you;
    • For our other business purposes, such as data analytics, audits, developing services, enhancing our Site, improving our services, identifying Site usage trends, and determining the effectiveness of our promotional campaigns;
    • As we believe to be necessary or appropriate: (i) under applicable law; (ii) to comply with legal process; (iii) to respond to requests from public and government authorities; (iv) to enforce this Privacy Policy and our Terms of Use; (v) to protect our operations; (vi) to protect our rights, privacy, safety or property, and/or that of you or others; and (vii) to allow us to pursue available remedies or limit the damages that we may sustain.
  4. Sharing of Information
    We may disclose your information:

    • With Third Party Service Providers Performing Services on Our Behalf. We share your personal information with our service providers to perform the functions for which we engage them. For example, we may use third parties to host the Site or assist us in providing functionality on the Site, provide data analytics on the Site and send out email updates about the Site and our services.
    • For Legal Purposes. We also may share information that we collect from users as needed to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will disclose personal information as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process. We may also share personal information as required to pursue available remedies or limit damages we may sustain.
    • Changes of Control. We reserve the right to transfer or assign the information that we have collected from users in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

    AcutePet does not share your personal information with third parties for those third parties’ direct marketing purposes.

  5. Links to Third-Party Websites and Online Services
    Our Site may contain links to third-party websites and online services. Any access to and use of such third-party websites or online services is not governed by this Privacy Policy, but is instead governed by the privacy policies of those third-party websites or online services, and we are not responsible for the information practices of such third-party websites or online services.
  6. Social Media
    Some aspects of the Site may allow you to interface with social media, such as Facebook, Instagram and LinkedIn. We will attempt to identify these aspects of the Site to you, for example, by identifying them with the applicable third-party logos or trade names. By using these interfaces, you will allow us to access information about you from those other online services, including information and other content that you submit to those online services. If you interface with the Site through your social media account, we may contact you or enable you to share your experience and content via your social media account, which information may be publicly viewed by other users of those services. For a description on how such social media services and other third-party platforms, plug-ins, integrations, and applications handle your information, please refer to their respective privacy policies and terms of use, which may permit you to modify your privacy settings with that service or platform.
  7. Consent to Receive Communications
    If you are a job applicant, you may decide to subscribe to our short code mobile message program (the “Program”) to receive SMS/text messages from AcutePet. If you choose to opt-in and consent, such as by providing your telephone number to us and clicking submit online, we will collect information about your interactions with the SMS/text messages that we may send to you from time to time as part of the Program.By providing your telephone number and clicking submit online, you agree to this Privacy Policy, and authorize us to make or initiate calls, text messages and prerecorded voicemails to that phone number using an automated system. Your agreement is not a condition of employment. Message & data rates may apply, and message frequency may vary.AcutePet does not sell information that we obtain from you through our Program, including personal information you submit to us online to consent and opt-in to the Program, and we do not share that information with non-affiliated third parties for any purpose other than to provide the services, and other information requested by you, or to fulfill our legal obligations.
  8. Your Rights and Choices
    You may choose to stop receiving our marketing emails and text messages by following the unsubscribe instructions included in such emails and text messages.You may also manage the sharing of certain personal information with us when you connect with us through your social media account. Please refer to the privacy settings of your social media account to determine how you may adjust our permissions and manage the interactivity between the Site and your social media account.
  9. Security Used & Retention of Personal Information
    AccutePet uses reasonable security measures designed to prevent unauthorized intrusion to the Site and the alteration, acquisition or misuse of personal information. However, please note that no data transmission over the Internet or data storage system can be guaranteed to be 100% secure.
  10. Do Not Track
    Our Site does not currently take any action when it receives a Do Not Track request. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For details, including how to turn on Do Not Track, visit
  11. Children
    We do not knowingly collect or maintain personal information from any person under the age of 16. No parts of our Site are directed to or designed to attract anyone under the age of 16.
  12. Questions / Contact Us
    If you have any questions regarding this Privacy Policy, please contact us at
  13. Notification of Changes
    Any changes to our Privacy Policy will be posted to this page so users are always aware of the information we collect and how we use it. Accordingly, please refer back to this Privacy Policy frequently as it may change.